Ran into some great insight into how people think in the real world.

The most insightful point from the article is that the The best story wins:

Sherlock Holmes put it: “What you do in this world is a matter of no consequence. The question is what can you make people believe you have done.” Wherever information is exchanged – wherever there are products, companies, careers, politics, knowledge, education, and culture – you will find that the best story wins. Great ideas explained poorly can go nowhere while old or wrong ideas told compellingly can ignite a revolution. Morgan Freeman can narrate a grocery list and bring people to tears, while an inarticulate scientist might cure disease and go unnoticed.

Story telling can be used for great good or evil depending on whether it is based on truth or not.